Locations

What is a location in Veetal?

A Location represents a city or destination that you want to monitor within the Veetal platform. It is the foundation of your market intelligence setup: you define which destinations matter to your business, and Veetal delivers structured data about what's happening in each one.

Each location is linked to a global destination catalog, automatically enriched with region, country classification, and a tier system: tier_1 for major cities with over 50,000 inhabitants, and tier_2 for smaller markets. This classification helps you segment your analysis by market size.

How businesses use location data

Revenue management teams define their key destinations as locations in Veetal, then receive continuous event data and demand signals for each one. When a major concert, conference, or sports event is scheduled in a monitored city, they can adjust pricing proactively.

Hotel chains use locations to monitor all the markets where they operate — tracking events, demand trends, and competitive dynamics across their portfolio of destinations.

OTAs and travel platforms use destination data to power destination discovery features, trending destination widgets, and demand-aware content recommendations.

Tourism boards and DMOs use location intelligence to understand visitor demand patterns, event impact, and seasonal trends across their territory.

What data does a location provide?

• Destination name and geographic identification
• Coordinates (latitude/longitude) for mapping and proximity analysis
• Tier classification: tier_1 (major cities 50K+ population) or tier_2 (smaller markets)
• Booking.com destination ID for cross-referencing with hotel supply data
• Active/inactive status to control which destinations you monitor
• Events and demand data linked to the destination

Why destination monitoring matters

Hotel pricing doesn't happen in isolation — it happens in the context of a destination. Knowing that a city has a major festival next month, or that flight searches to that destination are spiking, lets you make pricing decisions weeks before the impact hits your booking channel.

With Veetal locations, you build a monitoring network across all your key markets. Each destination becomes a data hub that feeds events, demand signals, and market context into your revenue strategy.

Frequently asked questions

What is a Location in Veetal? A Location is a city or geographic destination that you register for monitoring. Once active, Veetal delivers structured data about events, demand trends, and market conditions for that destination.

What is the difference between tier_1 and tier_2 destinations? Tier_1 destinations are major cities with over 50,000 inhabitants — typically high-demand markets with more hotel supply and events. Tier_2 destinations are smaller cities or towns, often seasonal or niche markets.

How many locations can I monitor? You can define as many locations as your business requires. Each location generates its own stream of events, demand data, and market intelligence.

What is the difference between a Location and a Location Search? A Location defines which city you monitor — it answers "what destinations matter to me?". A Location Search (see Searches) defines how you analyze the hotel market in that city — with specific parameters like number of nights, guests, star rating, and property type. You can have multiple searches per location for segmented market analysis.